New Vehicle Sales Dip with Fewer Incentives

By Staff Writer September 28, 2018

New-vehicle retail sales in September are expected to fall from a year ago, according to a forecast developed jointly by J.D. Power and LMC Automotive.

Retail sales are projected to reach 1,172,700 units, a 2.8 percent decrease compared with September 2017 on a selling day adjusted basis. September has one less selling day than September 2017.

Incentive spending in September is on pace to fall for the third month in a row and marks the first time this year that spending on trucks/SUVs has fallen.

September to-date spending was $3,910 per unit, down $152 from the same time last year. Spending on cars was down $371, while spending on trucks/SUVs was down $52.

Last modified on Friday, 28 September 2018 12:56

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